Jeremy McGilvrey Reveals 3 Simple Email Marketing Tips for Small Business Owners
Jeremy McGilvrey (San Antonio, Texas) Gives Tips for How Small Business Owners Can Grow Their Customer Base with Email Marketing
With the advancement of technology and the availability of digital media everywhere, email marketing has been gaining popularity as an effective way of promoting your business.
As the term “email marketing” indicates, digital marketing of your small or even large business is done by sending emails to prospects and potential customers.
If you have some new potential customers, old customers, or any new email contacts, you can send them emails about new products, discount offers, or any new strategy for your business that you feel may benefit them.
In this way, you can promote your business easily, with a few clicks of a button, hundreds or even thousands of your subscribers can be updated about recent attractive offers relevant to their interests.
Email Marketing Strategy
An innovative and capturing strategy is the best way to make your email marketing successful. Various personalized templates are available that can be used for this purpose.
The following are required for planning a successful Email Marketing Strategy:
- Initiation with valuable and quality content
- Building strong rapport and relationship with your target customers
Use images as the visual content is more impactful than describing the same product or benefit in words. Be careful not to use images immediately or too many in any single email, as your emails may potentially trigger spam filters.
Content that you are delivering must sound unique, captivating, yet genuine so that your subscribers do not perceive your content as spam, but rather will be able to solidify their trust in your company.
Reference to a previous example client can be made to convince the new potential customer — as “ABC” had this problem and we sorted out in this way or “ABC” was needing help with and we made it possible with these resources.
It’s always better to send personalized emails, addressing the subscriber by their first name.
Then there is the body of the email. The body of the email should be interesting, down to the point and include the call to action.
Add your clear contact details at the bottom of the email for the subscriber to be able to easily contact you or your customer support team.
While offering your services, it’s compulsory to not go beyond your range as if you are unable to meet the demands of the customers, it will end up losing some potential customers.
Email Marketing Service Provider
To make the business successful by using the email marketing strategy, you must choose the email marketing service provider wisely and consciously.
This kind of marketing has been proven to be cost-effective especially for a small business where you don’t have a large marketing investment budget.
So, if you choose the wrong email marketing service, it may provide you no benefits in return.
An email marketing service helps you to generate potential and engaging email newsletters with personalized content, targeting the required customers.
Here are some great email marketing service services or software that can be beneficial for use in email marketing:
Constant Contact: One of the easiest, fast-growing email marketing service providers with the additional quality of being beginner-friendly.
SendinBlue: Another fast-growing marketing service in European countries. It’s a beginner-friendly service and also sends bulk emails at the best suitable time.
Drip: A best email marketing service for bloggers and digital marketing companies — either small or large. Includes the options of live chat, webinars, and free guides.
ConvertKit: It’s also a great email marketing service for bloggers, digital marketers, and authors. The best quality of this service is that it offers you content upgrading and the segmentation of the subscribers.
OptinMonster: A great digital marketing service that is being used by the world’s largest brains such as Pinterest and Harvard University.
Advantages of Email Marketing
In contemporary time where digital media is playing its role almost everywhere, small and large business holders are inclined towards email marketing for promoting their businesses without spending much.
Email marketing is one of the best cost-effective solutions to remain in touch with your potential customers and attract new customers with easy to send email campaigns.
Some striking benefits of email marketing are listed below and they can help you understand why people are inclining more towards digital and email marketing:
Keeps you in contact with your customers
No matter if you are running a small business or have a large business set up, the customer is your first and foremost priority. Emails are the best way to keep in contact with your customers and for attracting new customers especially if you are following tips in this post to create your email marketing strategy.
Helps you build the credibility
An email from your company, to your loyal customer, is always a source of building trust and credibility. Moreover, customers love when a business is treating them as an individual, rather than as just another subscriber.
Creates a Brand Identity
In the world of brands where the competition is so high, creating a brand identity is not a matter that should be taken lightly.
Customized emails, mentioning your brand with the offers you have for the customers, help to create the brand identity and position you as the authority in your niche. However, emails you send out must be conveying the message that is congruent with your brand.
It boosts the sales
As you are developing your email marketing strategy, you’re able to not only achieve the above, but also provide valuable tips to your subscribers and customers, as well as send them sales notifications, discounts or invite them to special virtual or physical events your company may be conducting. You’re able to send other related offers too, thus increasing your company revenue.
Helps to optimize your budget
Not only email marketing saves your time but also is a great tool to save the budget. Even though you’ll need to invest in an email marketing service provider, you’ll be able to create email marketing campaigns for your business long-term growth.
Email marketing is a very powerful component of every business and those companies that create an impactful email marketing strategy, create themselves a solid foundation for their business prosperity and growth for years to come.
